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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Photo credit: Wikipedia. To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter , where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. Small and medium business customers may be a perfect fit.

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Forget Global! Think Local and Act Local

Biznology

Image via Wikipedia. For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. You see, unless you sell a product that can be purchased by anyone and shipped anywhere, the idea of the global reach of the Internet is useless. by Frank Reed. Think about it.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers. Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink.

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How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

Company size (SMB, Fortune 500, etc.). After they perfected it, they branched out to other products like the iPhone and later the tablet. An example pitch might be: We help small to medium sized SaaS companies in the healthcare industry grow through SEO. 6 Tips for Scaling Up Content Production without Sacrificing Quality. *

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. SMB: Small-to-Medium Business.