B2B Marketers Should Take Another Look at E-Commerce
Biznology
APRIL 29, 2013
Photo credit: Wikipedia. To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter , where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. Small and medium business customers may be a perfect fit.
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