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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Photo credit: Wikipedia. Another example is Symantec, which created an online store specifically to serve its small-to-medium business customers in North America. Today, 100% of Symantec’s $300 million SMB sales run through this channel, which is operated for them by the SaaS outsourcing supplier Rainmaker Systems.

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Forget Global! Think Local and Act Local

Biznology

Image via Wikipedia. For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. Trouble is that we (the Internet industry types) have created this monster in the mind of the SMB which tells them that they can be as big as the big guy and more.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers. Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink.

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How to Create a B2B Content Audit

Biznology

Photo credit: Wikipedia. Medium (as per the list of content types, above). Market segment it is targeted to, such as large enterprise or SMB. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. White papers. Categorize the content. Here are some suggestions. Industry target, if applicable.

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How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

Company size (SMB, Fortune 500, etc.). An example pitch might be: We help small to medium sized SaaS companies in the healthcare industry grow through SEO. We help small to medium e-commerce businesses in the fashion industry grow through PPC. A great example of a website that produces amazing evergreen content is Wikipedia.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. SMB: Small-to-Medium Business. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. Learn how to create an SLA here.