B2B Marketers Should Take Another Look at E-Commerce
Biznology
APRIL 29, 2013
Photo credit: Wikipedia. Another example is Symantec, which created an online store specifically to serve its small-to-medium business customers in North America. Today, 100% of Symantec’s $300 million SMB sales run through this channel, which is operated for them by the SaaS outsourcing supplier Rainmaker Systems.
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