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Forget Global! Think Local and Act Local

Biznology

Image via Wikipedia. For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. You see, unless you sell a product that can be purchased by anyone and shipped anywhere, the idea of the global reach of the Internet is useless. by Frank Reed. Think about it.

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Photo credit: Wikipedia. To meet the market demand for lower prices, Dow Corning launched in 2002 an entirely new brand, called Xiameter , where customers could buy trailer-loads of certain products at a 10-15% discount through a newly built e-commerce engine. Time for another look.

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). If your lead generation strategies and tactics are designed around the buyer, then conversion rates will rise and productivity amongst marketing and sales personnel involved will rise. Buyer Training : Like built-in appliances, organizations have routinely conducted product and sales training.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink. Business marketers have much to gain from retention marketing. How do you prevent defection?

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Internet Industry Diversions Slow the Pace of Your Progress

Biznology

Photo credit: Wikipedia. What you should be looking at – With regard to Yahoo you should be looking at their new SMB marketing dashboard. Betty in Omaha who wants to buy your product has no clue (and could care less) about these things. Have a nice, productive day! As for the C-suite shenanigans. You know why?

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. If you sell to SMB the match rate is expected to be lower (<40%). That person has a title, e.g. “Head of Product and Stuff”.

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How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

Company size (SMB, Fortune 500, etc.). After they perfected it, they branched out to other products like the iPhone and later the tablet. A great example of a website that produces amazing evergreen content is Wikipedia. 6 Tips for Scaling Up Content Production without Sacrificing Quality. * Click To Tweet.