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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. Since Google allocates high-priority terms first, setting these as medium priority avoids bidding wars with better-capitalized sellers. They’re more sophisticated consumers overall.

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. So, what makes an SME thrive on social media? It is also an excellent way to keep abreast of your competitors’ activities as well as the market in general.

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5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. So, what makes an SME thrive on social media? It is also an excellent way to keep abreast of your competitors’ activities as well as the market in general.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Simply put, structured data gives you the chance to jump the queue on the SERP.

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