41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Email Clickthrough % (as a grade of topic depth, content format). Overall conversion rates are not very meaningful.
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