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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Email Clickthrough % (as a grade of topic depth, content format). Leads: Lead Conversion Rate, Leads, Leads based on source/medium. It's best to focus on one specific goal and one desired outcome.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Eight Twitter Marketing Stats. 42% of Twitter users are daily visitors, with 23% saying they visit more than once a day. Marketing Profs ).

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

While social media is incredibly important to a brand’s success—as will be indicated later on—it is not the only content marketing medium that you should be focusing on. This email received a staggering clickthrough rate of 40 percent. Over the past five years, video has emerged as a top marketing medium. Source ).

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

clickthrough (n., Examples: The company’s online ads consistently earn a high clickthrough rate. SMB: Abbreviation for small and medium-size business (plural: SMBs). (Examples: He left the message on my cell phone. Type in your cell phone number.). click through (v.): One word when used as a noun or an adjective.

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The Big List of Content Marketing Acronyms

Brandpoint

CTR: Clickthrough Rate. SMB: Small- to Medium-sized Business. In the world of marketing, a small- to medium-sized business is a category that may be targeted for its unique needs and goals, which differ from a larger corporation. This is the ratio of how often people click your ad after viewing it.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CTR: Clickthrough Rate. SMB: Small-to-Medium Business. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. Learn more about how to make CTAs effective. Learn how to create an SLA here. Usually defined as companies that have between 10 and 500 employees.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Test for 10x tools: Through testing, determine what channels or mediums work 10x better than others, and can focus there. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. SMB Video Marketing Guide (Vidyard). Top Email Marketing Tools for Startups.

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