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TV or not TV? That is the question: Insights on World Television Day

ClickZ

The 1980s introduced VHS, video games, and cable TV. With the market’s entry barriers being lower than ever, the CTV landscape looks like a bonanza for creators and channel owners. By being a powerful medium, TV has also revolutionized the way brands communicate with customers, offering them a robust shortcut to their target audiences.

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How to start a podcast: everything you need to know

Sprout Social

Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. The half-hour mark seems to be a happy medium for most pods, although some run slightly shorter (and some significantly longer). The good news? 6 questions you need to answer prior to starting a podcast.

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The Ultimate Guide to Video Marketing

Hubspot

Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. To create a shotgun mic setup in your office studio, you’ll need a shotgun mic like the Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder.

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All your best content may now be considered fake news

Biznology

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?).

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