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What is a digital events platform and how can it help you?

Martech

Nearly a third (31%) of event marketers surveyed in 2018 said live events were their single most effective marketing channel, beating out content marketing, email marketing and many other categories, according to a study released by event management software company Bizzabo. Agenda management. Get MarTech! In your inbox.

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Sales Objections: Face and Defuse

Belkins

When you work in B2B sales and offer your services to companies that work in highly competitive areas, your communication is based around dodging objections and finding a way through the prospects’ doubts and concerns. Sales objections: It’s in the BANT. An objection that many sales reps face on Day 1.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. BANT: Budget, Authority, Need, Timeline. The four criteria sales reps use to qualify prospects. B = Budget: Determines whether your prospect has a budget for what you''re selling.