Biznology

JULY 5, 2012

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. What a treasure trove! But there are some potholes to consider.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JULY 25, 2013

Photo credit: Wikipedia. White papers. Medium (as per the list of content types, above). B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Blog entries. Case studies.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Paul Gillin

JUNE 24, 2010

After all, the Internet is the most measurable medium ever invented. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. First, we’ll compare the ROI of webcasts to white papers. White paper. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50