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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Think Beyond the Funnel. Funnel imagery permeates marketing. Fill the funnel with a lot of sales leads, then move on to ultimately reach a narrow, well-defined goal.

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3 Problems That’ll Keep Me Up at Night After Content Marketing World

Contently

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. I’ve spent the past year trying to up my marketing fluency.

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How to Create a Well-Rounded Campaign Plan

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Depending on how much emphasis you’ve put on your content to date, you may or may not need to develop new assets to support your efforts. These should span a variety of topics (within your theme), formats, and funnel stages. Content marketing.

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An Accidental Journey (and Success!) into Account-Based Advertising

Engagio

As a digital marketer, I’m always looking for new ways to move the needle and enhance the impact of campaigns (hopefully, I’m not alone in this). The Sales team saw a great opportunity for our solutions within the industry, but was having a hard time gaining traction because the accounts were unfamiliar with our company.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.