Single Grain

NOVEMBER 29, 2019

Get A Free Consultation. For example, you don’t need separate software or expertise to create a landing page for your PPC ads and there is no email software needed to send different emails to prospects at different times of the day. Let’s discuss the definition of marketing automation and understand the different advantages of it.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing is playing a bigger role at the bottom of the funnel. CHANGE #1: Help Sales Own the Top of the Funnel.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Vidyard

FEBRUARY 18, 2021

It was only a few short years ago when some innovative outbound sales reps toyed with the concept of using video as an outreach tool. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x And 2021 is the year things get reel…I mean, real.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Directive Agency

JUNE 7, 2017

Developed by e-mail marketing consultant, Tamara Gielen , this plan is all about using email for marketing advantages. It focuses on creating a comprehensive plan that uses emails as primary market outreach. Email marketing utilizes customer outreach as a way to create focused content as well as grow your customer base.

Planning 49

Planning Marketing Plans Ideal Customer Profiles B2B Marketing 49

Directive Agency

MAY 26, 2017

The average ad spend and time spend (cost). For example, we here at Directive Consulting niched our business to focus on B2B. At Directive Consulting we use Salesforce as our CRM (as I’m sure many agencies do). Saleforce is great for managing your different level leads and where they are in your marketing funnel.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Follow up and reference your outreach.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Vidyard

FEBRUARY 18, 2021

Get the Report Video Trend 1: Video in Sales Explodes It was only a few short years ago when some innovative outbound sales reps toyed with the concept of using video as an outreach tool. Employees are creating user-generated video content and ad-hoc video-based internal communications.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

JANUARY 24, 2022

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 The Best Type of Outreach for Remote Prospecting 4.1 Target Key Accounts with Digital Ads 1. Scale Your Outreach Efforts 1.5 Full Funnel 1.5 Full Funnel. Communication with Your Remote Sales Team 4.1 Problem Solving 4.2 Targeting Prospects 3.2

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Single Grain

SEPTEMBER 12, 2019

Get A Free Consultation. Krossover was able to hire additional sales people with the use of Close and each sales rep increased quality outreach by 10x, which led to a direct increase in revenue. Dive Deeper: How to Get More Responses From Your Cold Emails. The Customer Acquisition Playbook: Email & In-Person Outreach.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Single Grain

AUGUST 27, 2019

Get A Free Consultation. Most terrible cold e-mails start with a generic “congrats on your funding” or “it seems like you’re growing” message, which aren’t tailored to the reader: Is it any wonder that most salespeople struggle to get a response rate of even 10%? 21% response rate. Get A Free Consultation.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Single Grain

NOVEMBER 3, 2020

SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates. The customer acquisition cost (CAC) of SaaS companies from content marketing is about 15% lower than that of paid ads. Get A Free Consultation. Get A Free Consultation.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Directive Agency

DECEMBER 18, 2018

Developed by e-mail marketing consultant, Tamara Gielen , this plan is all about using email for marketing advantages. It focuses on creating a comprehensive plan that uses emails as primary market outreach. Email marketing utilizes customer outreach as a way to create focused content as well as grow your customer base.

Planning 55

Planning Marketing Plans Ideal Customer Profiles B2B Marketing 55

Vidyard

FEBRUARY 2, 2021

Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 The Best Type of Outreach for Remote Prospecting 4.1 Target Key Accounts with Digital Ads 1. Scale Your Outreach Efforts 1.5 Full Funnel 1.5 Snapchat Video Ads 2.2.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Directive Agency

DECEMBER 18, 2018

Developed by e-mail marketing consultant, Tamara Gielen , this plan is all about using email for marketing advantages. It focuses on creating a comprehensive plan that uses emails as primary market outreach. Email marketing utilizes customer outreach as a way to create focused content as well as grow your customer base.

Planning 40

Planning Marketing Plans Ideal Customer Profiles B2B Marketing 40

Albacross

MAY 22, 2019

Some CTAs that you might want to experiment with include: Book a 30-minute non-obligatory consultation. Negative example: Book a consultation. Positive example: Book a 30-minute non-obligatory consultation. Positive example: Book a 30-minute non-obligatory consultation. response rate for house lists.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91