article thumbnail

7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

article thumbnail

5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

” Over the last 10 years, ad platforms and options have changed dramatically. Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Below are several new Google Search ad options she talked us through: Vehicle Ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 11 Best Live Webinar Software of 2021

Hubspot

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel. Image source. Image source. WebinarGeek.

article thumbnail

6 integrations to get more from your social media management platform

Sprout Social

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). We will walk through six categories of Sprout’s integrations with questions and scenarios to help you identify which your organization could benefit from most.

article thumbnail

Four B2B Webinar Benefits

Launch Marketing

So, if you’ve been ignoring webinars as a component of your B2B marketing strategy, read on to learn more about how they can help your organization. In an ever-growing sea of marketing emails, ads, mailers and more, getting your brand to stand out is a big challenge. Add new leads to the top of your sales funnel.

article thumbnail

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). When it comes to Account-Based Marketing there aren’t separate sales & marketing funnels; rather a unified account’s journey funnel.

article thumbnail

How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Ben Baker, Team Genius We are a B2B SaaS company with an ICP of organization leaders for youth sports organizations (super niche, I know).