Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)
Valasys
JUNE 10, 2019
Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). When it comes to Account-Based Marketing there aren’t separate sales & marketing funnels; rather a unified account’s journey funnel.
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