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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A Re-posted with permission.

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3 Questions That’ll Blow Your Video Marketing Mind

Vidyard

If you were hoping that the answer is “dust off the trusty old funnel,” you’ll be sorely disappointed. Top marketers everywhere are flipping their funnels, adopting ABM , and experimenting with alternate channels and content formats like their lives depend on it. How are you going to stand out in 2018?

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Accelerate Demand using Rich Media

Adobe Experience Cloud Blog

As a marketer responsible for your demand funnel, you are also looking for new ways to get answers to what you don’t know about your prospects. They may, however interact with your brand, or learn about your business on 3rd party websites, community sites, blogs and social media. It may be time to take another look at display.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours. Remember how much of a game-changer television ads were to print and radio? Convert casual interest into product curiosity to narrow your funnel and qualify your leads.

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3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

Adobe Experience Cloud Blog

Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. He googles “student loans Austin Texas”, visits United Heritage Bank and is presented with a banner ad for college financing. What does this mean for the banking industry?

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Adding the word “Video” to your subject line can increase opens 19%. Now that marketers own the entire funnel, it’s time for us to help our friends in sales. ” 10.

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Top 10 B2C Marketing Tactics to Use in B2B

SnapApp

What marketers often forget is that businesses are made up of human beings. View the app on your mobile device and you’ll find a store locator, menu, ads for new products, mobile ordering functionality, and even music playlists. The average person sees around 1,700 banner ads per month. You’re still selling to people. .

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