Sword and the Script | B2B

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. The “sample” size for this study is considerable. I first learned of the data from Marketing Charts. The full report contains many more metrics and benchmarks beyond webinars. the 2024 edition report is based on 2023 data).

Webinar Metrics 86

Webinar Metrics Advertising Benchmark Personalization Landing Pages 86

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

A very important thing to note here is that these insights are derived from an organization’s data (as opposed to some irrelevant benchmarks, generalizations from research companies) and are critical for optimizing the marketing mix and accelerating the customer journey.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Hinge Marketing

JUNE 11, 2024

We hope you find this information useful as you consider your own marketing program. Think of this data as a set of benchmarks against which you can compare your approach to marketing. The chart below presents these firms’ top current marketing objectives. Today, we’d like to share some key takeaways from that research.

Software 98

Software Studies Advertising Agencies Peer-to-peer 98

Convert

MAY 24, 2022

Below I’ve used an old marketing mix framework–the seven Ps–though some will remember it as four, as a starting point to identify potential growth levers. E.g., things as simple as including a free sample or kooky package design can act as a mechanism for increasing word-of-mouth marketing and repeat purchases.

eCommerce 52

eCommerce Lead Ranking Paid Search Agency Bundling 52

Heinz Marketing

MAY 1, 2024

Whereas, multi-touch models help companies understand more complex customer journeys, optimize marketing mix and budget allocation, and enhance personalization and customer experiences. This helps ensure robustness and generalization of the model’s performance across different data samples. Lastly, consider holdout testing.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 97