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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view. Most are mind-numbingly dull. Why Case Studies?

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How to Save the World

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion consistent with their own views. benchmarks,quantitative analysis. Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This. Just Well Mixed. Left Coaster. Life Outta Context.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). benchmarks, quantitative analysis. Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This. Just Well Mixed.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). benchmarks, quantitative analysis. Center for American Progress. Common Dreams. Colby Cosh. Counterpunch. Dohiyi Mir. Natalie Davis. Eschaton by Atrios. The Fulcrum. Globalize This. In Contempt. Left Coaster.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). benchmarks, quantitative analysis. Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This. Just Well Mixed.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). benchmarks, quantitative analysis. Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This. Just Well Mixed.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Guerilla News Network. clever, concise political opinion (most readers prefer these consistent with their own views). benchmarks, quantitative analysis. Crooks & Liars. Dohiyi Mir. Dollars and Sense. Economic Democracy. Eschaton by Atrios. Freakonomics Blog. From the Wilderness. The Fulcrum. Globalize This. Just Well Mixed.