Remove Advertising Benchmark Remove Blog Remove Segmentation Remove Wiki
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How to Cultivate a Data-Driven Marketing Team

Hubspot

and there, and blog analytics hanging out in an entirely different place. We wrote a blog post to guide you through the process of selecting the perfect marketing analytics solution for your needs. Establish data benchmarks. That being said, setting benchmarks is easier said than done. Set metrics-driven goals.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. That result seems somewhat counterintuitive, as companies that actively use tactics like blogging and Twitter will find blogger relations less taxing than will firms who rely primarily on “pitching&# bloggers to obtain coverage.

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How to Create an Effective Social Media Content Strategy

Valasys

Segment your target audience by age, location, average income, typical job title, interests and more. You should analyze the performance of your social media content and blog posts over a period of time. Analyzing your competition or competitive benchmarking is an excellent way to optimize your social media conversions.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

and there; and blog analytics hanging out in an entirely different place. To guide you through the process of selecting the perfect marketing analytics solution for your needs, check out our blog post on the subject , which highlights important questions you should ask potential analytics providers ( including HubSpot !)

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. The company serves a mix of clients, with the largest segments including technology and manufacturing companies, travel, and professional services.

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A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. That''s us trying our hand at audience segmentation.

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First

Hubspot

She likely cares less about your inputs (how many hours you put in, how you titled your blog posts) and more about your outcomes and big-picture results. 19) Do you have benchmarks or goals to include? Do you have competitive data to use as a benchmark? 20) Does the dashboard need to be segmented?