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Unlocking the Potential of Podcast Marketing

Bluetext

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. With this growing form of entertainment comes an increased opportunity for brands to spread the word about their products and services. What makes podcast ads so effective?

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What’s Trending in Marketing for October 2019

Stevens & Tate

The ads will play automatically and appear prominently on the app for a customized audience, depending on who brands are trying to reach. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app. Read more on Marketing Land.