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Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

However, staying on top of everything that’s going on in the world is next to impossible. Photography, infographics and videos are a great place to start. Action content marketers should take : Next time you go to write a blog post, consider the factors offered by Moz and BuzzSumo. Accuracy is as important as ever.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

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Best Content Creation Agency: Top 5 Choices for 2022

Single Grain

But although content is critical to every part of your branding and advertising strategy, from building your website to strengthening connections with customers, it’s not always easy to produce. In this post, we'll go over: What a content creation agency is. Content is one of the most valuable marketing tools any business can access.