Five Big Shifts in Social Media Marketing
Webbiquity
APRIL 19, 2010
TigerDirect, Wal Mart) to consumers and b2b buyers. Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Power has gradually shifted over the past couple of decades from manufacturers (e.g. HP, P&G) to the channel (e.g. Buy my stuff now! That equation is now reversed.
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