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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. For whatever reason, Google doesn't seem to apply the same rigor to AdSense ad placements as it does to it's primary search algorithm.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

When browsing publication websites or social media platforms, you might have come across posts with titles such as Sponsored Posts , Promoted Stories, or Recommended for You. Native advertising camouflages into the media format on the platform it is placed on and allows brands to deliver content in a non-salesy way. Search Ads.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. It’s sad but true.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

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