Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. So what about ad networks?

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

MARCH 14, 2018

If you're a HubSpot user, and you've built smart forms for capturing new information on returning visitors, remarketing can be a terrific addition to an inbound marketing campaign. Bumpers are sold through cost-per-minute (CPM) bidding, which means you pay for every 1,000 plays of your ad on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Martech Advisor

JANUARY 7, 2020

CPC vs. CPM. HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Cost Per Mille (CPM). Cost Per Thousand/Mille (CPM) refers to the model where an advertiser pays per thousand ad views.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68