How to Tell if You’re Wasting Money on Google Ads
QuanticMind
NOVEMBER 1, 2018
For example, if my conversion rates are better on Thursday afternoon than on Wednesday afternoon, am I using that information to my advantage? B2C Retail companies with low value, high volume conversions: It’s common to see 15-30% of spend applied to keywords without conversions. Then create an ROAS column (Revenue/Cost).
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