Metadata

JANUARY 18, 2023

In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. Rather than putting ads on a hamster wheel and letting them run forever, put stop-loss measures in place and use auto-pause rules to ensure you’re reducing inefficient spend.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

DealSignal

AUGUST 26, 2020

DealSignal’s new Intent-based Inbound Lead Enrichment service is the first B2B Data-as-a-Service (DaaS) platform to combine human-verified contacts and firmographics with third-party Bombora intent,” said Michael R. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Directive Agency

JULY 23, 2020

As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can cut through the noise. A good ad campaign will generate clicks and impressions, but that won’t always be enough to fill your marketing pipeline with qualified leads. Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.”.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Sword and the Script | B2B

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. This year, we saw in-house teams get downsized and agency budgets get reduced. Authentically connecting with customers on the problems your product or service is solving.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Inbox Insight

JUNE 30, 2023

LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them. ABM play #2: Demand acceleration through ABA Accelerating demand is the pivotal goal here, through intercepting accounts already displaying high buyer intent via targeted dynamic display ads, paid social and email partnerships.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Heinz Marketing

JULY 9, 2021

Some technology is badly configured on the platform as the advertisements cannot be rotated equally to display the advertising performance in general. The number of rules you need to adopt is considerably greater than in any other ad software. Ability to tap into some premium Native Ad traffic. Ad creation is really painful.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52