ViewPoint

APRIL 12, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. The 7 Biggest Misconceptions of Successful B2B Marketing.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

MARCH 22, 2018

Value selling is PointClear's bread and butter. Having uncovered the needs, we must probe and find out as much as we can about those needs and the implications to the customer if they are not met or fulfilled. What we are trying to establish is the difference between what the customer used to do and how he does it now.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

MLT Creative

MARCH 1, 2011

Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 13-18, eMetrics Marketing Optimization Summit.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. Customer (278). Find New Customers releases new white paper on email marketing , July 21, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

ViewPoint

MAY 7, 2015

Marketing became further educated when they asked sales about the customer buying process and the sales selling process. And when each product was found to have a typical buying time frame (start to finish—however many day or months), nurturing was tuned to the customer’s buying cycle. So there you have it.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120