Inbox Insight
MAY 31, 2024
For example, marketing teams can create custom landing pages, emails, and ads for each account that speak directly to their pain points. Those with low intent may need more nurturing. CDPs enable you to layer on intent data from vendors like Bombora. You can target and retarget high-intent prospects across channels.
Inbox Insight
OCTOBER 27, 2023
In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.
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NetLine
DECEMBER 18, 2023
Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.
Act-On
NOVEMBER 7, 2023
And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Once your emails go off to explore the world on their own, your work still isn’t done. Are your emails making it to the inbox? Or getting stuck in SPAM folders, never to fulfill their destiny? But never fear!
Valasys
JULY 16, 2019
In the long & short of it, optimizing the experiences of prospects (UX) across omnichannel, often by opting for niche-specific targeting, targeting for specific geographies including regional/local areas & radii-based targeting or geotargeting have become essential components of any B2B content strategy.
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