A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 They also result in a higher average dwell time of 13%, compared to the 1.6% Furthermore, a study by eMarketer shows the majority of video game players in the U.S. million video game users in the United States alone, representing a sizable untapped audience for most brands.
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