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The marketer’s guide to reporting on social video engagement

Sprout Social

If your goal is awareness, if it’s an ad, if you want your video in front of thousands of people—views are more important.”. Essential LinkedIn video metrics . Like Facebook, LinkedIn counts a view after three seconds, and your video view count doesn’t display publicly on your post until your video has reached 500 views.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

I read an interesting exchange on LinkedIn recently. In most lead scoring schemas, you award higher points for form fills and downloads or event registration and attendance and lower for web page views, frequency, and recency. Increase dwell time requirements. Behavior is a bit trickier. Pre-sales cycle content. Which ones?