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Fundamentals of Product Experimentation for Beginners

Convert

If you deny it, I’ll refer you to Blockbuster and Digg. Test different features, content, or engagement strategies to keep accounts within the desired frequency of use. Expansion revenue: Measures revenue from existing customers that result from upgrades, add-ons, or adding more users to an account. Doesn’t make sense, right?

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Welcome Ads Named by a dedicated marketer, welcome ads are anything but welcoming. These are the ads that take over a site, blocking access to the content someone was looking for. Today, ecommerce marketers are frequently guilty, with products briefly considered and rejected stalking you to every corner of the web.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. In this post, Aaron Lee and Guy Kawasaki recommend an ideal frequency, backed up with some highly logical reasoning. Then again, do you really need more followers?

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.

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