Golden Spiral

DECEMBER 22, 2021

When discovering which keywords to use throughout your search engine marketing (SEM) strategy, you need to uncover the keywords’ value for the potential customer and your company. Once you have team buy-in on the KPI language, create a custom dashboard to report on each one at a frequency your team needs.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Outbrain

JUNE 21, 2021

How is Performance Marketing Different? In most traditional forms of advertising, the advertiser pays a fee up front for ad space independent of performance. That could mean hundreds to thousands of dollars spent without ever seeing a conversion. With performance marketing, advertisers only pay for successful transactions.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Unleashing the Power of Online Video Ads. SMX East 2017, Day 3.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Choozle

OCTOBER 22, 2018

Ever since the first banner ad emerged in 1994, the digital advertising world exploded with new terminology seemingly going the way of Wall Street with exchanges, DSPs, SSPs—turning this new industry into some sort of obscure alphabet soup. Ad group: A single set of ads with an associated bid and audience within a campaign.

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41