readwrite

APRIL 7, 2010

mDialog , a four-year-old Canadian-based video platform company, is announcing the launch of their new Apple-focused service, an “ HTML5 adaptive video streaming service with dynamic ad-insertion.” ” In a nutshell: it lets you stick ads into videos that work on the iPad and iPhone. Others are sure to follow.

Paid Search Agency 40

Paid Search Agency Work Management Video Marketing Doubleclick 40

Online Marketing Institute

NOVEMBER 16, 2012

Ad Industry Metrics. Your campaign frequency has now gone up significantly. Rx: Cap your frequency to match your consumers preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum. Sponsored by Doubleclick. 77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Inbox Insight

DECEMBER 18, 2018

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Choozle

MARCH 2, 2024

The Origin of the Cookie In 1994, at the age of 23, Lou Montulli , an engineer at Netscape, the company responsible for constructing one of the internet’s earliest widely used browsers, conceived the cookie. This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Hubspot

SEPTEMBER 12, 2016

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? 1994: The first banner ads appear. The age of banner ads had officially begun. 1995: Display ads become increasingly targeted.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

APRIL 18, 2012

Which is why today at the Ad Age Digital Conference, Google, partnering with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition, has launched the new Brand Activate Initiative , "an ongoing Google effort to address these challenges and re-imagine online measurement for brand marketers." Google thinks not.

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28