Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough. About the Jay Baer: Follow @jaybaer.

Social Media 140

Social Media ROI Media Correlation 140

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. Second, an expert who offers added value to their audience. Some require vendors to co-present with their clients. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92