Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough. About the Jay Baer: Follow @jaybaer.

Social Media 141

Social Media ROI Media Correlation 141

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Content Marketing Institute

AUGUST 22, 2018

based brands like Virgin, Sainsbury’s, and Sky now factor in location, tenure, and frequency of purchase into their loyalty program calculations. The building blocks of lasting brand engagement piqued the curiosity of cultural scientist and Iconoculture co-founder Mary Meehan. As a recent MarketingWeek podcast discusses, U.K.-based

Loyalty 65

Loyalty Ideal Customer Profiles Brand Identity Branding 65

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. October 2007. March 2009. October 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. Second, an expert who offers added value to their audience. Some require vendors to co-present with their clients. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Although sharing links through organic posts on social media may no longer garner much engagement, they can certainly be pushed through dark posts/paid ads. Collaborate With Brands. Segment Your Subscriber List.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104