Ad Frequency Blog Gartner Intent Data 
Albacross
NOVEMBER 4, 2021
Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.
Zoominfo
OCTOBER 5, 2021
Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Our sales and marketing leaders created a value system for content where gated assets (such as webinar registrations or ebook downloads) score higher than ungated assets (such as blogs).
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Marketing Interactions
AUGUST 15, 2021
When Gartner asked recently whether sales and marketing teams had a common lead definition , only 49% said they did. In most lead scoring schemas, you award higher points for form fills and downloads or event registration and attendance and lower for web page views, frequency, and recency. Lack of Agreement. Behavior is a bit trickier.
Madison Logic
MARCH 26, 2024
As you focus on crafting and distributing content that appeals to buyers’ emotions and, ideally, drives a sense of urgency toward realizing there’s a problem they need to solve, you must also remember that buyers are getting ads and content from competitors, too. According to Gartner, 80% of U.S. And with 86.7%
Valasys
JULY 16, 2019
According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).
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