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Advanced TV in 2023: Implement Measurement Tools from the Start

Digilant

If you missed parts one and two, check them out linked below: Part 2: Align Ad Formats with Your Goals Part 1: Dig Deep into Data to Reach Your Audience Download the full whitepaper here. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels.

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How the Third Wave of Media Is Transforming Marketing Content

Hubspot

Those are the cries of the publishing and broadcast executives. At an event in California this week Kamangar said, “The first wave was the broadcast networks. The second wave was cable networks. One core barrier that is too frequently ignored is the user experience of watching online video compared to watching television.

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