What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports
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JUNE 2, 2022
If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision. On the other hand, if you discover some patterns through slicing and dicing random segments, it is critical to ensure that a sufficient sample size is available. Let’s find out!
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