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Data Privacy (Archive)

The Customer

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. 11 min CPRA: It’s Time to Cut Ties with Old Data January 6, 2021 The Golden State has gone beyond any other state to create an omnibus privacy regulation.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Privacy by Design. What is forbidden under GDPR are email lists that are purchased. This is probably the most important right of GDPR that affects marketers.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

What Does ‘Privacy by Design’ Mean? For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. In the past year, GA has added tools to make this possible.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

YouTube, Facebook, and Instagram’s live video services had a huge impact this year, with 64% of consumers saying that watching a Facebook video influenced a purchase decision. Marketers should consider adding live video to their 2019 social media strategy. Ignoring Privacy Protections. markyourplace Click To Tweet.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

This approach ensures that searches are not only anonymous but also uncoupled from any personal data, offering a level of privacy that is increasingly rare in the digital age. Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users. bang shortcuts and instant answers.