Q&A with Will McInnes, CMO at Brandwatch
ClickZ
MARCH 19, 2020
It’s a huge petri dish of consumer opinion. Q) In your opinion, how has social media and social media marketing changed over time? It was very ad hoc, under resourced, unstructured and misunderstood. My experience as a consumer is that I’m happy to provide my data when I feel there’s a good value exchange.
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