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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

It’s a huge petri dish of consumer opinion. Q) In your opinion, how has social media and social media marketing changed over time? It was very ad hoc, under resourced, unstructured and misunderstood. My experience as a consumer is that I’m happy to provide my data when I feel there’s a good value exchange.

CMO 103
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Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Summary: Marqui started as a Web content management system and then added basic demand generation. It added demand generation features later in response to client requests. The system can send notification messages to the person who completes the form and to someone else (e.g., a marketing or sales manager).

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

More than 50 years ago, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business executives. 8220;Twitter is just for posting personal updates that no one cares about. don’t know your company.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts.