Remove Ad Exchange Remove Generation Remove Privacy Protection Remove Transparency
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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. Still Have Questions?

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Answering the call for greater privacy by tapping AI

ClickZ

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. It is natural to get that not-so-warm-and-fuzzy-feeling when an ad starts following you around the internet.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

What Does ‘Privacy by Design’ Mean? For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. Your tags generated Google Analytics hits with an associated IP address.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

As younger generations grow up using voice-responsive devices and search capabilities, talking, not typing, becomes the norm. Marketers should consider adding live video to their 2019 social media strategy. Start with small asks for name and email in exchange for more information and compelling content. It makes sense.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users. Each of these search engines offers unique features and privacy protections, catering to users who prioritize their online anonymity and want to avoid the data collection practices of mainstream search engines.

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Digital Advertising Regulation in 2023: What Marketers Need to Know

QuanticMind

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.