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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them. Typically, ads are targeted to a company profile (company size, industry, geography). 4 Ways to Get the Most Value out of Your Programmatic Ads. You can run programmatic ads in countless ways.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. Stick to the “Five by Five” Method The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

In the same way that the Internet radically changed the way we share information, Blockchain is expected to radically change the way we exchange value. As interest in Bitcoin grew, investors and researchers around the world began to pay attention to the underlying value of the Blockchain technology itself. Blockchain Explained.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. While 28% of U.S.