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An Introduction to Black Hat SEO

Hubspot

This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy. Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value.

SEO 76
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

The more often websites that are relevant to your location or industry link to you within their own content, the better your chances of ranking well in Google’s organic and local search engine results. Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank. Want to grow your organic traffic by 20-100%? In Google, nofollow links don’t pass PageRank and don’t pass anchor text.”

PageRank 140
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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a point or offer a resource. Types of Backlink Sources. Link Destination.

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77 Link Building Strategies for SEO in 2022

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Domain authority (DA) is a relative measure of the trustworthiness of a given site.

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77 Link Building Strategies for SEO in 2021

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Domain authority (DA) is a relative measure of the trustworthiness of a given site.

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How to Promote Your Content Online in 2023

seo.co

While I’m typically a fan of less expensive, more organic, long-term strategies like the ones I’ve referenced above, paid advertising can be a strong short-term measure to get more eyes on your content. Make it a value exchange. When making your request, make sure to play up the fact that this isn’t a favor; it’s a value exchange.