Hubspot

MARCH 29, 2018

Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. A publisher like Forbes or Inc might change the ads that appear on a page in order to fund their content. Paid Links.

SEO 76

SEO PageRank CAN-SPAM Ad Exchange 76

seo.co

JANUARY 18, 2021

Reciprocal link exchanges. + Publishing videos to YouTube just to create backlinks. + Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. Reciprocal link exchanges. Back in the day, reciprocal link exchanges were common courtesy. Link Farms. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

seo.co

OCTOBER 5, 2021

Your domain authority is dependent on these metrics, but you can’t just go out and build links with abandon. Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Eliminate link exchanges.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

seo.co

OCTOBER 12, 2021

So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a point or offer a resource. Types of Backlink Sources. Anchor Text. Link Destination.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

seo.co

JANUARY 8, 2022

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Domain authority (DA) is a relative measure of the trustworthiness of a given site.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Domain authority (DA) is a relative measure of the trustworthiness of a given site.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

FEBRUARY 16, 2023

This ultimate guide to promoting your published content is all about the other side of the equation—the side that gets neglected by most content marketers. In fact, the tactics you use to promote and nurture your published content have just as big of an impact on your overall results as the quality of your content in the first place.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105