Ad Exchange Cost per Acquisition Cost Per Click Doubleclick 
QuanticMind
OCTOBER 2, 2018
The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The renaming and re-organizing effort was part of a threefold transformation, in which the following new platforms were created: Google Ads, which brings machine learning to Adwords.
Inbox Insight
DECEMBER 18, 2018
Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.
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