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Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Retrospectively, the ad itself was successful in raising brand awareness (albeit negative) and conversation about the drug spiked at 500%. Unlike other campaigns in FMCG or Technology, Influencers who are part of a Pharma Influencer Strategy need to opt-in for the long term. The Kim K effect. Celebrity and Pharma is clearly dying.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. With that let’s get started!

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Holidays Around the Corner? Boost Your Remote Team’s Morale With 27+ Expert Suggestions (Tried & Tested)

Convert

Ananya Mahapatra , Consultant Specialist in the Department of Psychiatry, Baba Saheb Ambedkar Hospital & Medical College. Companies are bringing online workshops, experiences and events to their employees in an effort to help connect people. Plus, research shows productivity levels drop between mid-December and New Years.

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9 call analytics platforms for marketing teams to consider

Martech

Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. CallRail’s platform (via Callrail). CallSource.

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10 creative lead gen examples sourced from marketing legends

Unbounce

Every time you put out an article, it’s an opportunity for someone new to visit your site, discover your product or services, and opt in for more communications. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. But all the other information? That is the question.

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What Are Lead Magnets & When Should Companies Use Them?

nDash

Lead magnets are free products or services prospects receive in exchange for giving marketers their contact details. For example, a marketer might offer long-form content or a free consultation after a prospect fills out a form with their contact details, like their name and email address. What do they receive in return?

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How to Determine a Marketing Budget for Your Brand in 2020

Single Grain

Book My Free Marketing Consultation. Paid ads (like PPC and Google Ads). You can always adapt it as the year goes on and you see which platforms are worth investing in, as well as accommodating for any new changes in technology, platform or ad options. Click To Tweet. What Is a Marketing Budget? Word-of-mouth.