Giving Pharmaceuticals an Influencer Health Kick
Onalytica B2B
JULY 26, 2018
Retrospectively, the ad itself was successful in raising brand awareness (albeit negative) and conversation about the drug spiked at 500%. Unlike other campaigns in FMCG or Technology, Influencers who are part of a Pharma Influencer Strategy need to opt-in for the long term. The Kim K effect. Celebrity and Pharma is clearly dying.
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