Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

BDB

JANUARY 12, 2024

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. 2 It’s easy to see why they’re making these changes.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122