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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). Millenial Media is the dominant mobile advertising platform.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. People dont want to get too caught up in building content for “onesy twosy” search traffic.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. So yeah, adding a humanity to your posts works.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. You’ll be able to easier understand how these events drive social success using Swix. A new product launch. A write up on a blog. Trade show.

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It's Time for Real-Time

Convince & Convert

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media. Ad Chickadee ?

FAQ 139
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Is Social Conversation a Myth?

Convince & Convert

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. He writes: There is not much conversation going on at all.