Learn from the Pros

MARCH 21, 2024

Examples include Google Ads Data Hub , Snowflake , and LiveRamp. You can gather first-party data, map the buyer journey, and identify key factors that influence their purchasing decisions. You can gather rich first-party data points by providing a genuine value exchange while delivering a memorable user experience.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

PathFactory

SEPTEMBER 15, 2021

Content is usually created and deployed through one-and-done, batch-and-blast experiences: chronological blog posts, segmented email blasts, regularly scheduled newsletters, and ads pointing to squeeze pages. It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Hinge Marketing

SEPTEMBER 29, 2022

The internet and digital technologies have largely eliminated geographic barriers to business markets. That way, when a reader wants to learn more about a topic, they can exchange a small amount of personal information—most importantly their email address—for a more in-depth piece of content. Digital marketing never sleeps.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Unbounce

JUNE 8, 2020

We’ve already talked about how targeted landing pages are the best place to send people who click through your marketing emails , social posts, and ads. Low barrier to entry + qualifying form fields + a hyper-relevant offer = a super targeted and high-converting crowd. With an irresistible lead magnet. Attribution. Wellness Whole.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Scoring Lead Ranking 139

Unbounce

MAY 1, 2019

Ads can be turned on and off overnight, and attribution can be shown clearly, provided you set up goals correctly. An example of a landing page offering an ebook download in exchange for contact information. Adding this extra step into the funnel resulted in a 90% drop-off. Tip 2: Adjust campaigns to match the funnel stage.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

PathFactory

MAY 14, 2019

I hate that many of my fellow marketers still believe forms and gated content represent a value exchange between their company and its potential customers. In exchange for this “high value” piece of content (must be high value because it’s long and a PDF, right?), Those leads are not “hand raises”. They’re just forced form fills.

Buy 40

Buy Top of Funnel Sales Qualified Leads Ad Exchange 40

PathFactory

MAY 14, 2019

I hate that many of my fellow marketers still believe forms and gated content represent a value exchange between their company and its potential customers. In exchange for this “high value” piece of content (must be high value because it’s long and a PDF, right?), Those leads are not “hand raises”. They’re just forced form fills.

Buy 40

Buy Top of Funnel Sales Qualified Leads Ad Exchange 40