Content Goblins
Kevin Indig
NOVEMBER 13, 2023
I talk to operators at the company I dissect to validate my analysis. SEO - content goblins SEOs, referred to as “ content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash ” in the narrative journalism article by The Verge, have an outsized impact on the quality of the web.
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