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Display advertising: glossary of key acronyms and terms

Bannerflow

An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad agency. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network. Attribution. Bidding strategy.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. look it up. Doubleclick.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

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SEO & Email Marketing: A Comprehensive Guide

seo.co

There are two major ways to take advantage of this: First, you can use your email as a type of regular newsletter , highlighting new content posts from your site to your existing user base. Use Your Email Blasts as Blog-Based Newsletters. And of course, the more time your readers spend on your site, the more likely they are to convert.

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50 Lead Generation Strategies You Ought To Know

Valasys

Your landing page gets added credibility as visitors get a strong social proof when they view testimonials. Press Releases and Newsletters. Press releases and newsletters help keep your customers informed about your company and your products or services. Let your newsletters solve problems instead of just promoting the company.

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Everything You Need to Know About Advertising in Email Newsletters

Liveintent

Email and email newsletters have long been a preferred channel by brands for driving one-to-one connections with customers. However, email newsletters are more than just a content distribution channel—they’re also a powerful advertising channel. Here you’ll get a comprehensive breakdown of advertising in email newsletters.

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Everything you need to know about advertising in email newsletters

Liveintent

Email and email newsletters have long been a preferred channel by brands for driving one-to-one connections with customers. However, email newsletters are more than just a content distribution channel—they’re also a powerful advertising channel. Here you’ll get a comprehensive breakdown of advertising in email newsletters.