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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

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Poker Math and Marketing - Lead Equity

Smashmouth Marketing

They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? As a lead moves through the process, it picks up overall investment value - call it "lead equity" (am I coining a phrase?). So back to poker.

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Poker Math and Marketing - Lead Equity

Smashmouth Marketing

They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? As a lead moves through the process, it picks up overall investment value - call it "lead equity" (am I coining a phrase?). So back to poker.

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14 Inspiring Popup Design Examples to Help Grow Your Online Business

Unbounce

With a few best practices and some steal-worthy examples, this guide is here to help you design and launch high-performing popups that convert more of your visitors into sales, leads, and customers. Popups keep people on your page, remind them of what you have to offer, and collect data to nurture leads. Why Use Popups?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later.